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Etes-Vous Prêt Pour Black Friday ?
Fond photo créé par freepik - fr.freepik.com Avec Black Friday, Cyber Monday et les fêtes qui approchent, la compétition sera rude pour remporter visibilité, désirabilité et conversions ! Si vos campagnes de promotion ne sont pas encore dans les starting-blocks, c'est...
New Amazon Guidelines For Your Product Title.
Amazon recently announced that on July 22 it will be suppressing ASINs (Amazon Single Identification Number) from Amazon Search that violate Amazon’s title guidelines. So, to avoid losing visibility, ranking, and sales, it is crucial that your product listing becomes...
Amazon Sellers: Ready for Prime Day ?
Amazon hasn’t officially released the date for Prime Day 2019 yet but it’s typically scheduled in mid-July. Will you be ready ? For sellers who use Amazon, Prime Day can be a big boost to sales. What is Prime Day ? Prime Day is the biggest shopping summer event...
Amazon Prime Wardrobe: Try Before You Buy.
You know the feeling: ordering something online and realising it doesn't fit ! Then, the return, reimbursement, re-order process starts. With its Prime Wardrobe Program launched a year ago, Amazon allows their customers to try on clothing at home and decide which...
Winning At The Amazon Advertising Game.
Amazon is much more than just a retail site. It has become a marketplace and ecosystem with multiple billion dollar businesses under its roof. Amazon is now the third biggest ad supplier and expected to receive up to $38B in revenue by 2023. The thing is, it cannot...
Amazon Referral Fee Changes Coming in June.
Good news for Amazon third party sellers in Europe ! Starting 5 June, Amazon will lower it's referral fees percentage (commission) across multiple categories Lower fees: Amazon will reduce the referral fee percentage for Grocery (excluding Beer, Wine & Spirits),...
6 Things You Need to Know Before Launching An Amazon Business.
1. You need to understand the system. Before starting as a seller, it's worth taking the time to review the basics of selling things on Amazon. Even if you're familiar with Amazon as a shopper, the way it works for sellers is quite different. The business model of...
What is Amazon DSP ?
Amazon DSP is one of the media opportunities offered by Amazon Advertising, it is a demand-side platform that enables advertisers to programmatically buy display and video ads. The difference with other Amazon advertising products, is that it allows you to reach...
6 Choses à Savoir Avant de Lancer Son Business sur Amazon.
(Photo by Sharon McCutcheon on Unsplash) 1. Comprendre l'écosystème. Le business modèle d’Amazon est très spécifique et vous ne pouvez pas y développer votre business sans en comprendre les rouages. Beaucoup de vendeurs débutants se trouvent trop...
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