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How To Use The Amazon Influencer Program To Grow Your Brand Reach And Sales
When talking about influencer marketing, you spontaneously think of Instagram beautistas, Facebook followers and social media channels mainly. If you are an Amazon seller, or an influencer, I bet you are unaware that Amazon has a unique influencer program, aren't you...
2018 Holiday Shopping Trends And Predictions
With the holiday season kicking off with Black Friday, Adobe released its annual holiday trend forecast. They predict this holiday season will generate $23.4 billion or 19% of total online sales. One extra calendar day between Cyber Monday and Christmas Day will give...
Amazon Will Start Selling Health Devices.
Amazon is taking one more step into the healthcare business. After it’s acquisition of online pharmacy PillPack, the e-commerce giant will sell consumer-focused medical devices to help consumers manage diabetes and hypertension. Health consultancy firm Arcadia Group...
Amazon: Un Pied Dans L’assurance Avec Aviva.
Amazon vient de passer un accord en France, avec la filiale de l’assureur britannique Aviva, ce 26 octobre. Les utilisateurs du système d’achats instantanés Amazon Pay pourront souscrire des assurances en ligne sur les sites d’Aviva, en saisissant leur identifiant et...
Are You Ready To Capture Holiday Sales ?
Based on Forrester’s research, over 32% of total European sales (EU-7 markets) are impacted in some way by digital. In the US, it is more than 50%. So, you'd better be ready for the holiday season ! Here is your homework and checklist: Mobile: 46% of EU-5 smartphone...
Comment Ouvrir Un Compte Amazon Prime Au Benelux ?
Amazon Prime est disponible depuis bientôt un an au Bénélux et le nombre de ses abonnés ne cesse de croître (tremble, Netflix !). Avant cela, l'offre était disponible sur amazon.fr pour les consommateurs belges francophones. Les consommateurs flamands ont la...
The 21st Century Consumer and Data Protection.
Last Wednesday, I attended the 5th Amazon Academy in Brussels, which topic was: Discussing 21st Century Consumer. Invited speakers included Vera Jourova, Commissioner to Justice, Consumers & Gender Equality, Frédéric Duval, Vice President, Amazon France and Malcom...
Visual Search: Snapchat partnering with Amazon.
Snapchat is testing a new way to search for products on Amazon. How does it work ? You just have to point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen. When the item or barcode is recognized, an Amazon card will...
Amazon Is Testing a New Shopping Site Called Scout.
One of the big criticism Amazon has to face, is that it is a great place to shop, but a lousy place to browse. To counter that, the shopping Giant is testing a new service called Scout. Currently, it is available for a few categories, like furniture and women shoes,...
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