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Comment Ouvrir Un Compte Amazon Prime Au Benelux ?
Amazon Prime est disponible depuis bientôt un an au Bénélux et le nombre de ses abonnés ne cesse de croître (tremble, Netflix !). Avant cela, l'offre était disponible sur amazon.fr pour les consommateurs belges francophones. Les consommateurs flamands ont la...
The 21st Century Consumer and Data Protection.
Last Wednesday, I attended the 5th Amazon Academy in Brussels, which topic was: Discussing 21st Century Consumer. Invited speakers included Vera Jourova, Commissioner to Justice, Consumers & Gender Equality, Frédéric Duval, Vice President, Amazon France and Malcom...
Visual Search: Snapchat partnering with Amazon.
Snapchat is testing a new way to search for products on Amazon. How does it work ? You just have to point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen. When the item or barcode is recognized, an Amazon card will...
Amazon Is Testing a New Shopping Site Called Scout.
One of the big criticism Amazon has to face, is that it is a great place to shop, but a lousy place to browse. To counter that, the shopping Giant is testing a new service called Scout. Currently, it is available for a few categories, like furniture and women shoes,...
Amazon is Rebranding Its Advertising Services
On 5 September, Amazon announced that its advertising brands and services are merging under a new unified brand. Amazon Media Group (AMG), Amazon Marketing Services (AMS), and the Amazon Advertising Platform (AAP) are now under one umbrella brand: Amazon...
The Challenge Of Amazon Search.
Yes, Google owns search, but not necessarily when it comes to shopping. According to Mediametrie/Netratings, 50% of French shoppers start their search on Amazon, 45% in the UK, and in the US, it's 56% (Comscore). Of course, Amazon's algorithm is strongly behind...
How Amazon Is Becoming An Ad Giant.
E-commerce sales growth is accelerating and Amazon is taking a bigger share of those sales every year. In it’s latest trends report, Mary Meeker reported that the retail giant is owning $129 billion of e-commerce gross merchandise value (GMV), which represents a 28%...
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We are an independent digital media consultancy to help companies launch and grow their business online and on Amazon.
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