Amazon Prime Day has become one of the biggest online shopping events of the year, providing a great opportunity for sellers to boost their sales and reach millions of potential customers. Although Amazon hasn’t officially released the Amazon Prime Day 2023...
Que de changements !Il y a un peu moins d’un an, j’étais interviewée par Media&Marketing pour leur dossier spécial Amazon préparé par Bruno Liesse. Tellement de choses ont changé depuis, et c’est peu dire…Une croissance annuelle de plus de...
Lancé il y a 2 ans aux Etats-Unis, le programme Amazon Transparency débarque en Europe. Qu’est-ce que Amazon Transparency ? Transparency by Amazon (Transparence Amazon) est un service d’authentification de l’article que vous vendez. Ce service vous...
Twitch inventory and audiences are now available on Amazon DSP. Marketers can now target Twitch’s viewers based on their interests in contextual-based campaigns as well as Amazon’s audience insights and measurement. Although Twitch is part of Amazon since...
D’après les statistiques, plus de 30% des produits commandés en ligne sont retournés. C’est même le sport favori d’une certaine typologie de clients. C’est comme ça, c’est une réalité. Cela ne devrait pas vous décourager pour autant, bien...
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