Amazon DSP is one of the media opportunities offered by Amazon Advertising, it is a demand-side platform that enables advertisers to programmatically buy display and video ads. The difference with other Amazon advertising products, is that it allows you to reach...
(Photo by Sharon McCutcheon on Unsplash) 1. Comprendre l’écosystème. Le business modèle d’Amazon est très spécifique et vous ne pouvez pas y développer votre business sans en comprendre les rouages. Beaucoup de vendeurs débutants se trouvent...
When talking about influencer marketing, you spontaneously think of Instagram beautistas, Facebook followers and social media channels mainly. If you are an Amazon seller, or an influencer, I bet you are unaware that Amazon has a unique influencer program,...
With the holiday season kicking off with Black Friday, Adobe released its annual holiday trend forecast. They predict this holiday season will generate $23.4 billion or 19% of total online sales. One extra calendar day between Cyber Monday and Christmas Day will give...
Amazon is taking one more step into the healthcare business. After it’s acquisition of online pharmacy PillPack, the e-commerce giant will sell consumer-focused medical devices to help consumers manage diabetes and hypertension. Health consultancy firm Arcadia Group...
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