Snapchat is testing a new way to search for products on Amazon. How does it work ? You just have to point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen. When the item or barcode is recognized, an Amazon card will...
One of the big criticism Amazon has to face, is that it is a great place to shop, but a lousy place to browse. To counter that, the shopping Giant is testing a new service called Scout. Currently, it is available for a few categories, like furniture and women shoes,...
On 5 September, Amazon announced that its advertising brands and services are merging under a new unified brand. Amazon Media Group (AMG), Amazon Marketing Services (AMS), and the Amazon Advertising Platform (AAP) are now under one umbrella brand: Amazon...
Yes, Google owns search, but not necessarily when it comes to shopping. According to Mediametrie/Netratings, 50% of French shoppers start their search on Amazon, 45% in the UK, and in the US, it’s 56% (Comscore). Of course, Amazon’s algorithm is strongly...
E-commerce sales growth is accelerating and Amazon is taking a bigger share of those sales every year. In it’s latest trends report, Mary Meeker reported that the retail giant is owning $129 billion of e-commerce gross merchandise value (GMV), which represents a 28%...
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