Prime Day 2 is around the corner: it has been officially announced for 11 and 12nd October. When Prime Day passes, there are still opportunities for brands to engage with consumers. A recent survey by Amazon Ads and Kantar found that 53% of consumers plan to make...
At Unboxed (Amazon third annual advertising conference), Amazon announced new additions to its advertising ecosystem. I summarize here some of interesting branding new features (source: Amazon Ads): Brand Metrics Brand Metrics is a self-service measurement solution...
Hey, it’s that time of the year again: Holiday Season ! The fourth quarter is the most exciting and profitable time of the year for many Amazon sellers. Sellers are looking to optimise their Amazon stores for important events such as Black Friday, Cyber Monday,...
The Amazon Affiliate Program, also called “Amazon Associates,” allows content creators, publishers, and bloggers to monetize their content. After signing up for the free program, creators receive links they can publish and promote to their followers. When a sale is...
Que sont les Amazon Posts ? Comme toute nouveauté Amazon, c’est encore en version Beta, et uniquement disponible aux USA: les posts Amazon. Oui, un feed, un fil, un mur, whatever, le social media d’Amazon qui permet au shopper de voir défiler des posts...
Twitch inventory and audiences are now available on Amazon DSP. Marketers can now target Twitch’s viewers based on their interests in contextual-based campaigns as well as Amazon’s audience insights and measurement. Although Twitch is part of Amazon since...
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