Twitch inventory and audiences are now available on Amazon DSP. Marketers can now target Twitch’s viewers based on their interests in contextual-based campaigns as well as Amazon’s audience insights and measurement. Although Twitch is part of Amazon since...
If you are advertising your Amazon product listings outside of Amazon, it can be difficult to measure the impact of those marketing campaigns on your Amazon sales. The reason is that you cannot implement a tracking pixel on your Amazon store and product listing pages....
Fond photo créé par freepik – fr.freepik.com Avec Black Friday, Cyber Monday et les fêtes qui approchent, la compétition sera rude pour remporter visibilité, désirabilité et conversions ! Si vos campagnes de promotion ne sont pas encore dans les starting-blocks,...
Amazon is much more than just a retail site. It has become a marketplace and ecosystem with multiple billion dollar businesses under its roof. Amazon is now the third biggest ad supplier and expected to receive up to $38B in revenue by 2023. The thing is, it cannot...
Amazon DSP is one of the media opportunities offered by Amazon Advertising, it is a demand-side platform that enables advertisers to programmatically buy display and video ads. The difference with other Amazon advertising products, is that it allows you to reach...
When talking about influencer marketing, you spontaneously think of Instagram beautistas, Facebook followers and social media channels mainly. If you are an Amazon seller, or an influencer, I bet you are unaware that Amazon has a unique influencer program,...
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