Twitch inventory and audiences are now available on Amazon DSP. Marketers can now target Twitch’s viewers based on their interests in contextual-based campaigns as well as Amazon’s audience insights and measurement. Although Twitch is part of Amazon since...
Amazon is much more than just a retail site. It has become a marketplace and ecosystem with multiple billion dollar businesses under its roof. Amazon is now the third biggest ad supplier and expected to receive up to $38B in revenue by 2023. The thing is, it cannot...
Amazon DSP is one of the media opportunities offered by Amazon Advertising, it is a demand-side platform that enables advertisers to programmatically buy display and video ads. The difference with other Amazon advertising products, is that it allows you to reach...
Last Wednesday, I attended the 5th Amazon Academy in Brussels, which topic was: Discussing 21st Century Consumer. Invited speakers included Vera Jourova, Commissioner to Justice, Consumers & Gender Equality, Frédéric Duval, Vice President, Amazon France and Malcom...
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