Prime Day 2 is around the corner: it has been officially announced for 11 and 12nd October. When Prime Day passes, there are still opportunities for brands to engage with consumers. A recent survey by Amazon Ads and Kantar found that 53% of consumers plan to make...
At Unboxed (Amazon third annual advertising conference), Amazon announced new additions to its advertising ecosystem. I summarize here some of interesting branding new features (source: Amazon Ads): Brand Metrics Brand Metrics is a self-service measurement solution...
Que sont les Amazon Posts ? Comme toute nouveauté Amazon, c’est encore en version Beta, et uniquement disponible aux USA: les posts Amazon. Oui, un feed, un fil, un mur, whatever, le social media d’Amazon qui permet au shopper de voir défiler des posts...
Effective November 6th, Amazon will start enforcing the new Buyer-Seller Messaging guidelines. If you don’t take action, your business could be in jeopardy ! Actions You Need To Take Immediately: Do not incentivize or use suggestive language in your...
Pourquoi il est important de choisir la bonne catégorie ? L’algorithme Amazon (A9) est conçu pour être très intuitif , non seulement dans le cadre d’une recherche, mais également pour ce qui concerne la navigation. Amazon est obsédé par la satisfaction du client...
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