Visual Search: Snapchat partnering with Amazon.

Snapchat is testing a new way to search for products on Amazon.  How does it work ? You just have to point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen. When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon.

With Instagram launching its shopping tags in Stories and Pinterest rolling out it’s shop the look feature, the battle for social commerce is accelarating !  (Video: TechCrunch)

Najad Jonas-Menouar is the Founder of Sonemos, an independant media agency dedicated to Amazon Marketing and Advertising.